Empowering finance teams in MENA

Our mission is to help businesses take control of their finances by pioneering MENA's first progressive finance management platform.

Our story

We are solving MENA finance teams' biggest problem -

putting finance teams in control of their payables.

Having spent most of their life in the UAE and working in fintech, Pluto’s co-founders noticed a gap in the region's finance sector.
The tools, platforms, and software available for CFOs and finance teams were outdated and complex, so they sought out a software solution to help businesses improve their spending, streamline their expense management, and save time & money.
Pluto strives not just to solve the problem but do it in a way that customers and their employees love interacting with the product.

Our investors

Backed by some of the strongest Fintech, product & business minds from Silicon Valley, UAE, Saudi Arabia, Africa & more!

Adapt Ventures

Global Founders Capital

Graph Ventures

Old Slip

Soma Capital

Verissimo Ventures


Muir Capital

Charley Ma, Alloy

Keith Ryu, Fountain

Jesse Wilson, CashApp (Square)

Shaan Puri, Twitch

Benjamin Lang, Notion

Tariq El-Titi, Janus Ventures

Robleh Jama, Shopify

Mo Ali Yusuf, Checkout.com

Thejo Kote, Airbase

Karim Atiyeh, Ramp

William Hockey, Plaid

Jad Antoun, Huspy

Hosam Arab, Tabby

Jeremy Cai, Italic

Andrea Baronchelli, Aspire

Turki Zarah, Tamara

Mark Chahwan, Sarwa

Oliver & Lish Jung, LAO Holdings

Eric Glyman, Ramp

Nameer Khan, MENA
Fintech Assosciation

Clark Valberg, Invision

And many more...

Our values

Be part of something meaningful

Growth  mindset

We are aware that effort, hard work, and perseverance help us develop our abilities, character, and skills.

Strategic ambiguity

Our strong identity allows us to draw lines and make choices, yet, we are comfortable with confronting change.

Ownership stance

We take the initiative to bring about positive results, recognize personal responsibility, and own the outcomes of our actions.

Work with the best in the region in the world!

Work from anywhere! Pluto is a fully distributed company.

We have headquarters in the UAE, Canada, and the USA but hire people from around the world. Our teams are employed based on talent and timezones, not location.

And many more... Want to join us?

Pluto in the Press

“Having raised US$6 million in a seed round, #Dubai-based @pluto_card is looking to launch its #corporate spend management solution for #businesses that offers unlimited smart corporate cards with spend controls for #employees”

Entrepreneur Middle East

“A layer deeper look into Pluto, the product is tailor-made for the traditional SMBs that make the region’s economy hum.”

Packy Mckormick
Founder at Not boring

“The COVID-19 pandemic pushed the fast-forward button on payments innovation in the B2B space..”“Personally, I am very excited about entrants like Pluto in the MENA region who are solving for these problems (and adding a lot more into their overall propositions)”

Arjun Vir Singh
Head of Financial Services -
MENA at Arthur D. Little

Pluto will provide assistance to companies in the MENA region to digitize cash spending while eliminating the use of employee personal cards, by enabling businesses to issue unlimited corporate smart cards with spending controls that can be linked to existing business bank accounts.

 Forbes Middle East

“@pluto_card, a UAE-based spend management platform, raised $6M in a seed financing round led by @Global_Founders aimed to meet the needs of #SMBs in the #MENA region. Pluto reduces risks in business expenses by issuing corporate cards with spend controls”

Gunderson Dettmer

Founded in October 2021, Pluto’s first product is a card designed to help businesses digitize their cash spend. It is particularly focused on meeting the needs of underserved SMBs in the region.