Join The Pluto Mission
Our mission is to empower businesses with world-class financial control, regardless of size or location.
Redefining how businesses do Finance.
Most business finance still runs on infrastructure built decades ago. While spending has become more dynamic and decentralized, traditional systems haven’t kept up. As a result, teams often chase down approvals, reconcile purchases after the fact, and struggle to answer the simplest questions, like who made a $10K payment and why.
At Pluto, we believe the system needs a reset. Our solution consolidates accounts payable, procurement, and expense management into one unified, automated platform. That means no more scattered emails, missing receipts, or chasing approvals across departments. With Pluto, finance teams gain real-time visibility, automated workflows, and shared control — all from a single source of truth.
We focus on the area where most financial leakage happens: non-payroll spending. These everyday transactions, such as subscriptions, travel, and vendor payments, often bypass oversight. Pluto changes that. Instead of blocking spending, we create a system that guides it: policies are built-in, approvals are smart, and every transaction is traceable from request to reconciliation.
The Pluto Difference: Turn Finance Into a Strategic Lever.
Your bank shows you what happened. Pluto shows you what’s happening, prevents what shouldn’t happen, and automates everything in between.
Ready to modernize your finance stack? See Pluto in action.
Our Values
Customer Obsession
Ownership
Autonomy
First-Principles Reasoning
Craftsmanship
Drivers, Not Passengers
Pluto is G2's top-rated spend management choice for
finance leaders seeking clarity and real savings
Backed by Some of the Best Investors Globally
Get to Know the People Behind Pluto
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Pluto was established to address the growing gap between economic expansion and financial operations in the MENA and SA markets. Our founders observed the daily financial challenges faced by businesses due to outdated systems. While card acceptance was increasing, employees often had to cover expenses out of pocket, finance teams struggled to reconcile paper receipts, and vendors frequently demanded cash payments.
We saw an opportunity to build real-time solutions for this traditional, cash-dependent market. As a result, we created a cards-first spend management platform. This platform offers both virtual and physical cards with detailed controls, expense filing through WhatsApp, and immediate visibility into spending. Our approach quickly resonated with early adopters, including manufacturers, logistics providers, and restaurants, reducing reimbursement times from weeks to just hours.
Today, Pluto has developed into a comprehensive service that processes $1 billion annually. However, this isn’t our end-game — we aim to become the preferred B2B financial partner for the 17 million small and medium-sized businesses in the region. From our initial focus on improving spend management, our vision is to transform Pluto into the operating system for all financial matters, except payroll, ensuring that every business decision involving money flows through our platform.
We Work Without Borders
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